How TradeWindow Cube Events gives exporters, and their importers, real-time supply chain insights

For exporters, creating accurate documentation is only one part of successfully moving goods around the world.

Once a shipment leaves the port, exporters and their importer customer’s need answers:

• Where is my container?
• Has the vessel departed?
• Is my shipment delayed?
• When will it arrive?
• What is the environmental impact of this journey?

Traditionally, exporters have relied on working between multiple carrier websites, spreadsheets, emails, and manual updates to answer these questions. This creates delays, increases administration and FTE costs, and makes it harder to proactively manage customer expectations.

TradeWindow Cube Events bridges the gap between export documentation and real-time shipment visibility, giving exporters a clearer view of their supply chain journey from one connected platform.

Turning Export Documentation Data Into Shipment Intelligence

Many exporters already use TradeWindow Prodoc to create and manage their export documentation. Through the integration between Prodoc and Cube, important shipment information can flow directly into Cube, creating a digital contract and enabling visibility of the shipment journey.

When documentation is submitted from Prodoc into Cube, key shipment details are securely transferred, including:

• Bill of lading number
• Booking reference
• Carrier details
• Vessel information
• Port of loading and destination
• Estimated departure and arrival dates
• Container information

This information becomes the foundation for tracking shipment events and monitoring the movement of goods. Instead of documentation being the end point of a process, it becomes the starting point for greater supply chain visibility.

Track Every Stage of the Container Journey

With Cube Events, exporters can view the progress of their shipments through a chronological timeline of container events.

These events provide visibility across the shipment journey, including:

• Container pickup
• Vessel departure
• Port arrivals and departures
• Transhipment activity
• Final destination arrival
• Empty container return

Each event includes important details such as:

• Date and time stamps
• Location information
• Transport mode
• Vessel movements

This gives exporters a complete picture of where their goods have been and where they are heading.

Proactively Manage Delays Before They Become Problems

Supply chain disruptions are now an expected part of global trade. Port congestion, vessel schedule changes, weather events, and operational delays can all impact delivery timelines. Cube Events helps exporters identify changes between the original shipment schedule and updated vessel movements.

For example, if an estimated arrival date changes due to a delay at a transhipment port, Cube can highlight the difference between the Original ETA and Updated ETA

This allows exporters and their customers to make informed decisions earlier. Instead of reacting after a shipment arrives late, businesses can proactively communicate, adjust plans, and manage customer expectations.

Give Importers Greater Confidence Through Shared Visibility

Supply chain visibility is not only valuable for exporters. Exporters can invite their importer customers into Cube, allowing them to view permission-based shipment information without requiring their own integration. This creates a more transparent trading relationship where customers can access:

• Shipment progress
• Container events
• Vessel movements
• Updated arrival information

By sharing visibility, exporters can reduce “where is my shipment?” enquiries and provide customers with greater confidence throughout the shipment lifecycle.

Understand Your Shipment’s Environmental Impact

Sustainability reporting is becoming increasingly important across global supply chains. For organisations with the required integration enabled, Cube Events can also provide CO₂ emissions calculations associated with ocean container movements.

This gives exporters visibility into the environmental impact of their shipments and supports growing requirements around emissions reporting and supply chain transparency.

Moving Beyond Tracking

Building a More Connected Supply Chain

Modern exporters need more than shipment tracking. They need connected and automated systems that bring together documentation, compliance, logistics data, visibility, and sustainability insights. This is where TradeWindow Cube Events helps businesses move from:

“Where is my shipment?” to “Let me check what’s happening with my shipment, what does it mean, and what action should we take?”

By connecting export documentation with real-time shipment events, exporters and their importers gain better visibility, improved communication, and greater control over their international supply chains.

Want to see how TradeWindow Cube can improve your shipment visibility? Contact the TradeWindow team to learn how connecting your export documentation workflows with real-time shipment events can help streamline your global trade operations.