Exporting a taste of the world’s finest chocolate
Whittaker’s is an industry-leading confectionery manufacturer, whose primary export markets are Australia, China, Canada and Singapore. In total, New Zealand’s favourite chocolatier exports hundreds of TEU (twenty-foot equivalent units) to a variety of markets each year and this is rapidly growing.
For Whittaker’s, one TEU is around 60,000 250gm bars of chocolate. That’s a lot of chocolate!
Logistics Manager, Daniel Charpentier, had been using TradeWindow Prodoc (Prodoc) for many years, even before joining the Whittaker’s team. When it came time for the famous chocolate makers to move away from excel spread sheets and look for ways to tackle export growth by working smarter, Daniel said he knew that Prodoc was exactly the system Whittaker’s needed.