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TradeWindow is thrilled that Assure+ has won the WISA – Wine Industry Suppliers Association Inc Marketing and Communications category award!
“Delighted to receive this amazing recognition from the Australian wine industry award for Assure+ (Formerly Rfider) and congratulations to all the winners. The Assure+ platform is all about helping businesses and consumers make more informed usage and purchase decisions. And together with New South Wales wines, we’re doing just that,” says John Pennington, TradeWindow Executive Manager.
The use case for the award was the solution implemented for New South Wales Wines – with the ‘catalogue’ function of Assure+ allowing event organisers to select the wines they’d like to showcase at an event and make them instantly available via a unique QR Code.
Benefits from traceability solutions like Assure+ for the end consumer are vast and include enhanced food safety, biosecurity, and the ability to identify environmental and ethical production characteristics such as sustainable production and quality control – as products can be traced right back to their origins.