Today’s honey consumers are increasingly mindful of the products they consume and are making more informed purchasing decisions based on origin, sustainable practices and detailed provenance. Producers like Zealandia Honey® are rising to the challenge of telling the real story behind every jar, all the way from the hive.

About Zealandia Honey®

Zealandia Honey® is a leading New Zealand producer of premium Manuka and other native variety honeys.

Zealandia Honey® was founded in a laboratory where three strategic thinkers each with their own expertise crossed paths. A food scientist with over 10 years of research experience on Manuka honey, a food safety auditor with a creative brain and last but not least a food science graduate who keeps the wheels turning by connecting marketing with science.

The team decided to take a pragmatic approach to conquer the honey industry. This resulted from being a startup in 2019 to releasing the most potent Manuka honey in the world with their MGO 1717+ which was valued at over $3,000 per jar due to the design, complexity of the maturing process and scarcity of the product.

The Challenge

Instantly provide consumers with the details of every jar of honey from hive to plate, such as the exact location their jar of honey was harvested, which beekeeper harvested it, quality assurance process results and any certifications. Telling the real story behind every jar would require streamlined data collection and tracing events across hives, drums, batches and jars all the way into consumers’ hands.

The Solution

The TradeWindow Assure+ solution is the foundation for Zealandia Honey’s data collection and consumer storytelling. Detailed records are collected from hives, drums, batches and jars using TradeWindow Assure+’s mobile app and cloud-based administration portal.

A Zealandia Honey® branded consumer experience is configured on the platform, including the level of traceability, images from the item’s harvest, videos, certifications and support services. And by just using their mobile phone’s cameras consumers scan a unique QR code to access the real story behind every jar.

The Benefits

• Cost effective end-to-end supply-chain traceability
• No specialist IT or website design skills needed
• Direct consumer engagement across all channels
• Better support for resellers around the world
• Streamlined quality assurance data collection

“TradeWindow Assure+ is allowing us to not only compete on quality and supply chain transparency,
but also an exemplary digital experience.”
— Robin De Geus, Chief Strategy Officer,  Zealandia Honey

 

Direct consumer engagement

The global honey market is on target to exceed $17 USD billion by 2030, providing consumers with even more choice and further complicating their purchasing decisions. By making traceability, provenance and other information instantly available, Zealandia Honey® are helping their consumers make a more informed purchase decision.

End-end-traceability

TradeWindow Assure+ supports Zealandia Honey® quality systems and ISO 17205 accreditation, by allowing detailed records to be captured for hives, drums, batches and jars. This information is used for product development, authentication, compliance and marketing purposes.

Empowering resellers

Authorised resellers of Zealandia Honey® are an important part of the company’s global distribution strategy. Using TradeWindow Assure+ Zealandia Honey® are to provide resellers with instant access to gated content, merchandising information and dedicated support. In an industry-first, authorised resellers are also able to digitally add their own contact and reordering information to any stock on hand. All from the same QR code used by consumers.

TradeWindow Assure+ Solutions used:

• Food Safety
• Supply Chain Traceability
• Product Authenticity
• Digital Labels
• Field Services Mobile Application