Collaboration and Automated Document Management for Importers

Auckland, NZ – TradeWindow, a leading Australasian trade-tech company based in Takapuna, Auckland, announces a significant milestone as COFCO Joycome, a company of COFCO Corporation and one of the world’s largest agri-business groups, successfully goes live with the new API integration of the TradeWindow Cube platform. This Cube API integration automates the way the importer manages their export documentation processes. Last year, COFCO Corporation handled 122 tonnes of related commodities, and they employ over 11,000 people in 36 countries.

TradeWindow Cube, a digital trade platform, allows exporters and importers to communicate and share vital documents efficiently. Traditionally, importers accessed export documentation through the TradeWindow Cube user interface. However, COFCO Joycome’s integration marks the first instance of an importer using TradeWindow Cube’s API to directly link the platform with their International Business Integration System.

This new Cube API connection automates the flow of documents between exporters and importers. COFCO Joycome can now seamlessly retrieve export documents directly into their International Business Integration System, approve them, and send updates back to their exporter without needing to manually log into TradeWindow Cube. The status updates, approvals, and document changes are instantly reflected for exporters to review, all through the integrated systems.

TradeWindow CEO AJ Smith notes, “This API integration is a game-changer for the way importers and exporters manage their trade documentation. By seamlessly connecting TradeWindow Cube with an importer’s internal systems, we’re not just streamlining workflows—we’re automating them. This innovation drastically reduces manual processes, cuts down on errors, and provides our customers with a competitive advantage by reducing the cost of doing business. Combined with the trust provided by our blockchain technology, we’re empowering businesses to trade more efficiently and with greater confidence, knowing their data is secure and immutable.”

For red meat exporters, such as Alliance Group who ship around 2,000 containers including frozen and chilled goods to COFCO annually, this automation is particularly beneficial. It reduces time-consuming back-and-forth communication and ensures the latest, most up-to-date information is always available via the portal, allowing them to focus on other strategic activities.

Maico Lenhard, Logistics & Distribution Manager at Alliance Group says the Cube API interface for sharing the export documentation is a breakthrough for the red meat industry in New Zealand.

“It is a significant milestone towards our supply chain digital transformation and makes the process faster and safer for exporters and importers. We are pleased with our partnership with TradeWindow and COFCO Joycome that enables Alliance to pioneer this in New Zealand.”

The API integration simplifies the importer’s workflow, improving efficiency and productivity for both importers and exporters. By managing documentation from within their Internal systems and synchronising contract status updates automatically with TradeWindow Cube, COFCO Joycome can handle their shipments with greater ease and accuracy.

This development reinforces TradeWindow’s mission to transform global trade processes through cutting-edge digital solutions, to drive productivity, increase connectivity and enhance visibility.

A key feature of TradeWindow Cube is its use of blockchain technology, which brings an unprecedented level of trust and security to the data shared between exporters and importers. Blockchain’s immutability ensures that once documents are uploaded and shared, they cannot be altered or tampered with, providing absolute integrity and transparency. This allows stakeholders to confidently prove that critical trade information remains untampered with throughout the entire transaction process. By leveraging blockchain, TradeWindow Cube ensures that every document, approval, and status update is securely recorded, fostering trust and compliance in global trade.