Auckland, New Zealand – TradeWindow (NZX: TWL), a leading Australasian provider of digital trade software solutions, today announced a strategic partnership with Seed & Grain New Zealand (SGNZ), the national industry body for the arable sector’s seed and grain trade. The new partnership offers a co-branded digital certificate of origin (COO) service for SGNZ members.

The partnership will enhance the speed and efficiency of export documentation for seed and grain businesses across New Zealand. “This partnership represents a step forward in our commitment to making international trade simpler and more accessible for all New Zealand exporters,” said AJ Smith, CEO of TradeWindow. “SGNZ has deep industry reach, and by joining forces, we can extend the benefits of our TradeWindow Origin platform to a critical segment of New Zealand’s export economy.”

New Zealand’s seed and grain exports reached $345 million in 2024, marking a 27% increase from the previous year. The top export markets include the European Union, Australia, the USA, Japan and China, with pasture seeds, vegetable seeds, and cereal/oil seeds being the leading categories.

SGNZ CE Sarah Clark said the partnership was an important step to enable SGNZ members to generate and manage their certificates of origin for export documentation. “We are excited to partner with TradeWindow and offer this value-added service to our members. Streamlining documentation is a key step in reducing friction for exporters, who at times have very tight windows for exporting their seed to arrive in time for the northern hemisphere planting season. This initiative reflects our commitment to helping our members compete globally by embracing the digital tools needed for evolving trade.”

TradeWindow Origin offers digital certificates of origin. It forms part of a broader suite of TradeWindow solutions designed to digitalise and automate traditional paper-based trade processes, including export documentation, compliance, supply chain collaboration, and traceability.