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TradeWindow Assure+ Delivers The Paddock Story To The Plate
My Chef Cuisine (My Chef), a pre-packaged meal business based in Wagga Wagga, NSW, Australia has adopted supply chain traceability solution TradeWindow Assure+ (previously known as Rfider) to track the journey from paddock to plate for the 500,000+ meals a year it delivers to independent grocers and customer doorsteps.
A.J. Smith, the CEO of TradeWindow (NZX: TWL), a leading Australasian TradeTech company says the Assure+ QR codes demonstrate how it is possible to substantiate sustainability claims through digitisation.
“Sustainability in trade and within supply networks is not just about reducing paper, emissions, and waste; it is also about being able to verify and prove sustainability and provenance claims, while connecting customers to the origin of the products they are consuming,” says AJ.
“It unlocks value that extends beyond the goods themselves – connecting consumers to where the food or goods they are consuming comes from, how it was made or grown, and who was involved in its creation,” he says.
My Chef ships its range of fresh and frozen meals to independent stockists across NSW, ACT, Victoria, and Queensland, and are this month launching a meal box home delivery service, tracing ingredients from farm to table. The company’s competitive edge centres on the nutritional value of its meals and meal kits, the environmental sustainability of its products from farm to fork, and the fact that the ingredients are locally sourced.
My Chef is committed to sourcing local produce wherever possible and guarantees fresh, quality ingredients, resulting in reduced carbon emissions made during the transportation of goods. Now via TradeWindow Assure+ QR codes, My Chef’s packaging includes a raft of product traceability information – shipment documentation, critical event tracking, stories of the product’s origin and details of the local farm it came from.
My Chef Director Zoe Lamont says that the addition of TradeWindow’s QR codes enhances the sustainability story of its products and assists in proving sustainability claims.
“Transparency is one of our key values. As well as now being able to trace ingredients back to their Riverina origins through the Assure+ QR codes, our customers are also able to ask us questions and access farm stories, health tips, prizes, and tourism tips for visiting the Riverina region — right from the palm of their hand,” says Zoe.
The My Chef kitchen and meal packing facility is based 10-minutes north of Wagga Wagga, NSW. Set in the Riverina Food Bowl, within a 20-minute drive, My Chef can source barrels of local olive oil, locally farmed beef and lamb, buckets of freshly picked strawberries, and seasonal vegetables and fresh bunches of herbs from its own family farm. My Chef meals are served in globally-leading recyclable and compostable packaging. The company is 100% Australian made and owned and is committed to creating jobs in regional communities.
